Latest News
IVF research: What are the latest advances, and what obstacles stand in the way?
The past three decades have seen a steady increase in vitro fertilisation (IVF) success rates, and new research promises to push numbers even higher. But a surprising barrier stands in the way of innovation: legislation. What do the experts have to say about the obstacles, and what can individuals do to boost their chances of growing their families?
In Conversation: Can we really 'outrun the Grim Reaper'?
Does putting the human body under a lot of stress, such as in professional sprinting or long-distance running, impact life span? Is there such a thing as too much exercise or too intense? This podcast episode aims to find the answer to the question, “Can extreme exercise prolong our longevity?” and more.
Media Gallery
Our Team
Annual Health Conference 2023
Patient Testimonial: Jane Doe
Press Releases
Fact-Check Everything
When reporting on healthcare industry news or findings from a medical journal, it’s essential to get all the details right. Nothing ruins reputations or creates panic more than a release that hasn’t been thoroughly verified. Fact-checking in healthcare is thus an integral part of the press release writing process. It could involve getting information verified by specific experts or checking multiple sources before making a claim.
Incorporate Credible Data
The first audience of a press release is not the eventual reader but a discerning journalist who receives up to a hundred releases a week. To boost your chances of publication, ensure that all claims made in your release are correctly cited and backed up by data. Media houses have no patience for baseless claims or poorly-sourced releases.